Madoka Magica Gets New LAWSON Campaign

LAWSON recently launched its Puella Magi Madoka Magica The Movie Part 3: Rebellion store campaign on May 6 with prizes, goods, and tie-in snacks.

Prize A: For 20 points, 10 winners will get a signed, specially-drawn, 3D poster of Homura. 

Prize B: For 10 points, 10 winners will get a Dark Orb replica light

Prize C: For five points, 300 winners will get a 「Dark Container」

 Prize D: for three points, 1,500 winners will get a set of five shot glasses 

Prize E: for one point, 2,000 winners will get a set of five clear files

Customers can also participate in a stamp rally, with prizes that include a specially-drawn Homura wallpaper, a Homura table-top stand, and a Homura alarm clock.  

Starting on May 13, stores will get a limited supply of related merchandise, including a keychain set of witches and minions appearing in the third film and a shot glass featuring Homulilly.

A mook (magazine book) focusing on Mami and Nagisa/Bebe/Charlotte will also go on sale on May 26. The book is the third in the Madoka Magica Special Edition LOVE! book series. Previous releases featured Madoka x Homura and Sayaka x Kyoko.